Defining Moments for NatWest

Defining moments for NatWest

We help create defining moments for our clients and their people, turning culture into brand advantage

Strategy and purpose Brand & Culture as the catalyst for growth and success Colleague Experience Client Experience

Created defining moments for

20 awards won in 2024 across IC, Data, Employer Branding and Talent Engagement Co Strategy written for Arup to define UKIMEA plan for 2025-2030, plus co-wide engagement plan IC Strategy developed for EIT Food across the EU, during a period of significant organisational change Global Event content and designs for Best of Belron global conference, combining colleague event with client conference Audit & Strategy radically improving internal comms for Arriva Rail London, from leadership to train drivers Employer Brand for Bird & Bird in 30 countries around the world, to support their ambition to double revenue. Culture playbook to help the fast-growing Teléfonica Tech grow as one team Purpose researched and developed for Bally’s in North America, Asia and Europe ESG engagement strategy and campaign for Canon, to drive better colleague understanding and behaviour Recognition awards content and films for frontline workforce at Premier Foods Some recent defining moments

Defining moments in action

Bally’s Defining purpose and culture after a merger Bally’s acquired a number of casino and online gaming business in US and Europe No common purpose; no common culture; no common employer brand 106 worked with CEO and HRD to bring together 10,000 people globally 17 workshops in US, Europe and Asia to understand employee experience Developed new DNA, purpose and EVP Rolled out to all locations, in person and online Embedded into learning and development, performance and engagement Supported by international recognition programme

Arriva Rail London Rebuilding trust through more effective comms Lack of trust in leadership, exacerbated by Covid and strike action A strategic review of comms to understand how to build trust and engage colleagues 106 ran workshops and micro conversations across the network Developed ‘5 to drive’ strategy to focus communications Visible leadership central to the plan Now a board-level agenda item and part of leadership KPIs Manager briefings – the power of three Visits to intranet rose by 400% Email opens increased by more than 50% Leadership meetings now held across the network

Belron Supporting growth and building belonging globally Supporting a global business with big ambitions The employee experience is key to success and customer NPS 106 helping to create standout moments for employees Best of Belron international event to celebrate high performance Quarterly video messages from the CEO Annual awards programme across 26 countries Plus wider comms focused on everything from DE&I to transformation

12-13 JUNE 2024 LISBON, PORTUGAL TODAY TO TOMORROW Belron® Client Conference 2024 | 12-13 June 2024 | Lisbon, Portugal F I N A L C O N F E R E N C E L I N E U P A N D S C H E D U L E Throughout the two-day programme our conference will focus on the major trends and challenges impacting us TODAY and those we will be facing TOMORROW. A combination of keynote speakers and industry experts will cover: • The global trends influencing our customers, partners and suppliers • The impact of Artificial Intelligence in the automotive world • The challenges faced on the journey towards autonomous driving; when will advances in vehicle technology flow through to significantly improved road safety? • The evolving landscape for vehicle manufacturers and how they see the future • Changing attitudes to mobility, vehicle purchase and ownership • Future trends and innovations in the insurance industry • And how to bring the whole supply chain together to tackle the climate crisis. ALSO AT THE CONFERENCE • Watch 30 of our technicians compete to be crowned Best of Belron® 2024. • Meet our partners and Belron’s own experts to learn more about the latest innovations in our industries. • Celebrate with us at our gala dinner and awards ceremony where we recognise these technicians as our true heroes. The following pages include details of our speakers and conference agenda. We look forward to seeing you at Best of Belron® 2024 in Lisbon. B E L R O N WAY O F TA L E N T M A N A G E R S G U I D E Be aware of the impact of: 1. Distractions (e.g. mobile phone calls). 2. Weather conditions. 3. Your emotions/mindset. DRIVE SAFELY DRIVE SAFELY Never get tired of taking a break. t Welcome to the 3000x3000_belron_sobc_event_banner_v6.indd 1

Join Our Future JOIN US ON OUR CIRCULAR JOURNEY CREATE Join Our Future JOIN US ON OUR CIRCULAR JOURNEY LAUNCH Join Our Future JOIN US ON OUR CIRCULAR JOURNEY RECYCLE Join Our Future JOIN US ON OUR CIRCULAR JOURNEY DESIGN Canon Growing a culture of sustainability Employee survey highlighted sustainability as a key priority for the business Colleagues wanted to hear more; and growing demand from clients too 106 embarked on an education, inspiration and ideation programme across Canon EMEA Education about the principles of Circular Economy Inspiration focused on stories of sustainability within Canon Ideation centred on a Europe- wide hackathon to develop new sustainability ideas Best ideas presented to board and taken forward

Possibly the toughest recruitment challenge you could ever wish for: market one of the most tarnished brands in one of the most toxic industries to female and non- finance students, who have typically never considered banking or RBS. And do it without the budget of other big banks. Over the course of just three weeks, we engaged over 1200 students – 68% of participants were female students and 61% studying a non-finance degree. A significant increase on previous years. We did this by inviting students, and especially women, to find out what it means to be a woman at RBS, challenging the preconceptions of banking and showcasing the world of RBS from 12 different perspectives. We opened our doors. “Opening Doors is a fantastic way of engaging students that doesn’t shy away from issues, but opens up RBS and gives students access to useful information, inspiring stories and simple truths that are helping to change minds.” Glenn McGowan, Head of RBS Early Careers A defining moment in the history of RBS

WOMEN IN BANKING Interaction: Video and invitation to a Women in Banking event. NON-FINANCE Interaction: Video and invitation to a specific Employability Clinic for non-finance students. MEET THE CEO Interaction: a phone rings, a student picks it up and hears a recorded message from Alison Rose, CEO of Commercial and Private Banking, inviting them to an event hosted by her. NEW TO BANKING Interaction: Video and a range of business cards with quotes from our grads and an invitation to connect with them on LinkedIn. DIFFERENT FUTURES Interaction: Video. Plus a chance to quiz graduates on how they are developing their careers. SKYLINE CHALLENGE Interaction: Our grads recently organised a competition for teams from across the City to run the 38 flights of stairs to the top of the Heron Tower for charity. Students who guess the winning time win a dinner at the top of the Heron Tower at Sushi Samba. Open up to a career in banking Join over 12,000 women in here CEO Pick up the phone to the Open up to a career in banking Open up to a career in banking I never imagined working in a bank…” “ RBS Meeting Point at Communities Open up to a career in banking Not studying finance? Not a problem… Open up to a career in banking Nothing like I imagined…” “ RBS Meeting Point at Communities Open up to a career in banking Run right to the top Listen to the call here SPRING WEEK Interaction: Showcasing our successful Spring Week programme, together with mini eggs and the sounds of chicks singing. AN INDIAN SUMMER Interaction: Now in its 4th year, this is now a programme synonymous with RBS; and students can register now. OUR HEROES Interaction: The stories of a few of the amazing customers we’ve had (e.g. Charles Darwin) and the amazing colleague we have (e.g. Julie gave her colleague a kidney!). More stories at RBS Meeting Point. LIFE-CHANGING CAREER ADVICE Interaction: Advice on getting a job and an invitation to our employability clinics. SUPER VOLUNTEERING Interaction: We showcase our volunteering efforts, and encourage students to donate (on our behalf) to charities of their choice. LOCAL SUPPORT Interaction: We promote a special offer from a local business. In each case, we have contacted a local business and agreed a promotion with them. Interaction one Open up to a career in banking Get a taste for banking RBS Meeting Point at Communities Meet a few of our heroes Open up to a career in banking Open up to a career in banking Choose a good cause Open up to a career in banking Watch out for the elephant RBS Meeting Point at Communities Open up to a career in banking Get some life-changing advice Open up to a career in banking Support local businesses

Interaction one

Helping you create defining moments Henry Brand & Communications Ben Creative Director Karen Project Director Hannah Content Specialist Valeria Film Production Millie Research & Strategy

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106 Communications helps to create defining moments for your colleagues and your clients, turning culture into brand advantage - especially within professional services, law, tech, financial services and engineering. 106comms.com