Possibly the toughest recruitment challenge you could ever wish for: market one of the most tarnished brands in one of the most toxic industries to female and non- finance students, who have typically never considered banking or RBS. And do it without the budget of other big banks. Over the course of just three weeks, we engaged over 1200 students – 68% of participants were female students and 61% studying a non-finance degree. A significant increase on previous years. We did this by inviting students, and especially women, to find out what it means to be a woman at RBS, challenging the preconceptions of banking and showcasing the world of RBS from 12 different perspectives. We opened our doors. “Opening Doors is a fantastic way of engaging students that doesn’t shy away from issues, but opens up RBS and gives students access to useful information, inspiring stories and simple truths that are helping to change minds.” Glenn McGowan, Head of RBS Early Careers A defining moment in the history of RBS