Bally’s Defining purpose and culture after a merger Bally’s acquired a number of casino and online gaming business in US and Europe No common purpose; no common culture; no common employer brand 106 worked with CEO and HRD to bring together 10,000 people globally 17 workshops in US, Europe and Asia to understand employee experience Developed new DNA, purpose and EVP Rolled out to all locations, in person and online Embedded into learning and development, performance and engagement Supported by international recognition programme