SUSTAINABILITY SPOTLIGHT | 16 GAMIFYING sustainability Delivering worker engagement for environmental impact Raynor Foods, the 2023 British Sandwich highly innovative high-tech response linking employee Association Manufacturer of the Year, and the recognition and rewards to measurable KPIs in largest supplier of sandwiches to the NHS, sustainability performance – known as the S3 Project. has always been a leader in sustainability. In The aim of the S3 Project is to create a digital 2009 they pioneered the carbon footprinting twin factory using state-of-the-art technology to of sandwich products, and they have track carbon emissions in food manufacturing. By an extensive track record of sustainable incorporating aspects of gami昀椀cation to motivate the innovation delivering projects, including workforce, and real-time carbon monitoring, the aim is to demonstrate carbon reductions. The project has eliminating non-biodegradable plastics and three main elements: smart people, smart processes TM and smart factory. creating the Intense tomato, which cut waste and increased product life. Smart factory and smart processes To maintain this position and push the boundaries The foundations of the S3 project have already been of sustainability, Raynor Foods saw an opportunity established, with the University of Lincoln leading to tackle arguably their biggest challenge to date – much of the work. They analysed what improvements how to motivate everyone in the company, from the were needed in terms of CO2 reduction, discovered shop 昀氀oor upwards, to work towards improving its what digital tools would be needed to accomplish sustainability performance. To achieve this, Raynor these reductions, and were then involved in developing Foods, in collaboration with a consortium made up of and deploying these tools. These included a highly the Institute for Manufacturing (IfM), the University sophisticated set of sensors connected to game links of Lincoln and Software Imaging, came up with a attached to pieces of equipment or worn by employees.