800,000 tonnes of wheat milled each year, on average FI r ST e DI t ION of the Carrousel de la Boulangerie On 6 and 7 November 2023, Grands Moulins de Paris organised its first trade fair devoted to artisan bakers alongside 12 key partners. The event was organised at the Muse des Arts Forains, an intimate yet magical venue located just opposite the Paris Bakery and Patisserie School. An opportunity for friendly discussions between exhibitors and bakers we had more than 170 visitors in two days! A PAS tr Y FL o U r for AM Er ICAN consumers Grands Moulins de Paris has joined forces with Dominique Ansel, the famous French bakery chef pastry chef based in New York (the creator of the cronut), to create a flour range aimed at US-based baking fans. The first flour launched as part of this partnership was a pastry flour sold in convenient, resealable, leakproof, 750 g packs on Amazon and on Dominique Ansels website. LINK b Y GMP: the r OLLOU t continues #InitTogether That is the name of our communication campaign, which marked last year and will continue until the end of 2024. Numerous posts on social media presented concrete examples of initiatives carried out, as well as digital leaflets regularly updated and accessible at any time on our corporate website: www.grandmoulinsdeparis.com The m A r KETPLA ce devoted to artisan BA k E rs is growing In just one year, the catalogue of products available on www.grandsmoulinsdeparis.com has grown from 800 to more than 4,200 SKUs, with the integration of our partners products. 17 V I V E S C I A I N D U S T R I E S S H A R E H O L D E R S N E W S L E T T E R 2 0 2 3 2 0 2 4
