SHAREHOLDERS’ NEWSLETTER VIVESCIA INDUSTRIES 2022-2023 Frozen bakery Délifrance performed well in a buoyant frozen bakery market in 2022-2023. The company’s commercial strategy has refocused strongly on food service. This fast-growing, high-added-value channel will remain at the heart of its strategy over the coming years. In an increasingly polarised market, it is clear that the best opportunities to capture added value lie in the premium segment, although there is still demand from customers and consumers for quality products at accessible prices. The 12% volume growth recorded by our premium “Héritage” croissant is the Supporting perfect demonstration of this. Sales of our “viennoisine” value range are up 20% by volume. Foodservice The plant-based segment, which is strategic for the future, is performing just as strongly, especially in Italy, Germany and the UK. The enthusiasm Délifrance carried out a large-scale survey in Belgium, for these products has resulted in France, Germany, Italy, Switzerland and the UK, canvassing 28% volume growth for our vegan forty customers from various segments (independent viennoiseries. restaurants and cafés, restaurant chains and distributers) to understand the expectations of food service customers Also this year, we launched our and the challenges they face. We are using the results of this sustainability policy — Baking Good survey to guide our customer relationship strategy. The 昀椀rst manifestation of this was a Smart Guide with recipes and BETTER — which is based on VIVESCIA tips in eight countries, and a sponsored LinkedIn campaign, Group’s LINK policy. It is a cornerstone of our business strategy which has generated excellent results. 16 17