VIVESCIA INDUSTRIES 2022-2023 IS OPTIMISATION ID Ingredients The Harmonie project aims to modernise the IT systems of our Marseille, ID Ingredients is our new brand aimed at frozen Verneuil-l’Étang, Paris-Gennevilliers and Mûr-de-Bretagne sites, as well bakery manufacturers. It enables customers as those of our logistics service providers. to easily identify our full range of ingredients, products and services, which goes beyond the traditional confines of milling. Francine: home baking for the next generation With more than one bag sold every second in France, Francine is the country’s favourite 昀氀our brand. To appeal to new generations of home cooks, the brand is strengthening its messaging on the use of seasonal produce, reducing food waste, and eating better with digital marketing campaigns including three well-known cookery in昀氀uencers. Francine is also rolling out its social responsibility strategy, “Racine.” One important feature of this is Club Francine, which 200 cooperative farmers have already joined. And lastly, it has extended its sustainable range adding a “Label Rouge”- certi昀椀ed product and “Soil and biodiversity protection” 昀氀our. 800,000 600,000 tonnes of wheat milled each year, on tonnes of flour average produced on 7 average every year The very first mills marketplace just for bakers! In late April 2023, we opened TWO TYPES OF WHEAT an online platform at www.grandsmoulinsdeparis.com, The new blend of soft wheat where bakers can buy the entire and durum wheat launched by Grands Moulins de Paris range along Campaillette on 1 June 2023 with products and equipment from a is a winner. It meets our customers’ expectations and carefully selected range of partners. consumers love its biscuity, nutty flavour. Everything is available in one place to make our customers’ lives easier. 15