| QFC ANNUAL REPORT 2023 NURTURING NEW AND EXISTING TALENT To ensure the competitiveness of its talent community, QFC launched its Talent and Performance Management project that saw the completion of a Core Values, Behavioral, and Technical Competency Framework, a review of INNOVATION IN INFRASTRUCTURE QFC laid greater emphasis on innovation, modernisation, and automation across its IT services and infrastructure throughout 2023. QFCs IT infrastructure saw significant advancements with a successful cloud migration and the integration of cutting-edge security services, enhancing security measures and threat detection capabilities. Other milestones in 2023 include achieving an SLA compliance of 99.78 per cent vs its KPI of 95 per cent, IT service availability of 99.99 per cent vs the KPI of 99.98 per cent, and customer satisfaction feedback of 99.5 per cent vs the KPI of 90 per cent. QFCs Performance Management Framework, as well as its Graduate Developer and Internship Development Program, and alignment of the QFC Employee Value Proposition Report with the QFC strategy 2023-2030. QFC - A BRAND WORTHY OF RECOGNITION Over the course of the year, QFC took considerable steps towards raising its brand visibility and attractiveness. The culmination of these efforts was seen in a substantial surge in QFCs social media audience size, marking an impressive 225.5 per cent increase in contrast to the audience growth recorded in previous years. A combination of media engagements through various channels enabled the QFC to secure a media reach of 188 million. Broadening its online presence, the QFC also added a new dimension to its social media strategy with the launch of QFCs own TikTok channel. CLIENTS, COMMUNITY AND COLLABORATION QFC reaffirmed its commitment to positively impact the community and promote financial well-being and awareness amongst key segments of society, particularly the youth. Extending efforts under the QFC social investment programme that hinges upon three key pillars - Financial Literacy, Youth Empowerment, and Sustainability, the QFC- led initiatives such as the Kawader Malia Sponsorship, a three-month development programme designed for fresh Qatari graduates poised to enter the financial industry. The programme equips participants with essential skills and practical knowledge to bridge performance gaps between academic and professional practices.In collaboration with Teach for Qatar, QFC maintained its sponsorship of the 3yalna programme that draws attention to students with outstanding skills in various fields, including academics and art, and those making notable contributions to innovation and the community in general. The programme seeks to further develop the skills of these students and empower them to broaden their impact on society. RELENTLESS DRIVE The story of QFC is one of continuous innovation and dedication to excellence. Each stride it has taken is woven into the broader narrative of its commitment to not just meet but also exceed the expectations of QFC clients and contribute to the sustainable development of Qatars economy. The journey continues, and QFC is excited about what the future holds as it keeps building on this foundation of success. EVENTS