These are the people making LINK In their a reality. How do they implement LINK in their everyday work? What does LINK OWN words bring their company? What are their expectations for the future? STRONG CUSTOMER EXPECTATIONS, AN IMPORTANT POINT OF DIFFERENCE The LINK strategy has changed how we As supplier to brewers, what helps communicate our needs to our wheat us on the market is being able to suppliers. We now always add the clearly communicate our strategy to criterion of greenhouse gas emissions customers with results and concrete reduction. We can no longer afford to initiatives that illustrate the LINK procrastinate! strategy and its impact on our company. SYLVAIN JAOUEN Wheat purchasing manager JEAN-YVES DÉJARDIN Grands Moulins de Paris Key account manager Malteurop There is customer demand We work closely with our customers, for low-carbon maize products. as a business partner, so we can go beyond focusing purely on price negotiations. MARINE FOUQUERANT Business development manager KALIZEA STÉPHANIE BRILLOUET Marketing Director UK and Ireland It is very positive in our relationship with suppliers and customers, who are highly sensitive to the importance of this policy. It is a non-negotiable competitive advantage! Indeed, employees are looking for socially responsible companies where they can find meaning in their work. Having a strong CSR policy is important, and we must SCAN THE QR CODE TO communicate on it to attract potential candidates. FIND OUT MORE ABOUT LINK, VIVESCIA’S CÉDRIC LETISSIER SUSTAINABLE Business Development Manager DEVELOPMENT POLICY NEALIA 40