FOCUS ON… 25 April 2023 The first online marketplace just for bakers It’s up and running! Now artisanal bakers have an online sales platform tailored specifically to them. In just a few clicks they can order products from the Grands Moulins de Paris range, as well as browsing a wide array of products and equipment from other carefully selected suppliers. This essential tool will make their lives so much easier. ollowing an e-commerce site where The marketplace not only gives artisan bakers access to the full range of Grands Fbakers could 昀椀nd its entire catalogue, already opened in 2019, Grands Moulins de Paris products, but also to Moulins de Paris is pursuing its digital products and equipment from our selected revolution to serve professionals in the partners, ranging from small appliances, baking industry. through resale products, to highly technical ingredients. Following a 昀椀rst upgrade in September 2022, Grands Moulins de Paris is now A centralised buying space 2,500 taking it much further. By opening the platform to other traders, the company On www.grandsmoulinsdeparis.com, products for sale has transformed it into a marketplace that bakers can easily order the products they supplements Grands Moulins de Paris need. The products are delivered directly ranges with a selection of ingredients, by each reseller, and customers can track equipment and tools, hot and cold orders and manage their purchases in one beverages, packaging, products for resale, place. This saves them valuable time, which and more. It’s the 昀椀rst online marketplace they can spend running and growing their serving the craft bakery sector. “Our business. company sees itself as both historic and forward-looking,” says Pierre Garcia, the Because it’s tailored to bakers’ speci昀椀c Accessible Managing Director of Grands Moulins needs, this new service strengthens their de Paris. “We’re proud to have forged close enduring relationship with Grands Moulins relationships with bakers, which helps us to de Paris, which our advisors and sales staff 24/7 keep innovating. Designed with their input in the 昀椀eld have been nurturing over the and with their needs in mind, the platform years. on any device positions us as a modern business that moves with the times and is geared to making life easier for its customers.” 56

Integrated Report VIVESCIA Group | July 2022 - June 2023 - Page 58 Integrated Report VIVESCIA Group | July 2022 - June 2023 Page 57 Page 59