With RACINE, FRANCINE is cultivating the future For more than 60 years, the brand has passio- nately cultivated expertise rooted in French rural communities, serving both present and future generations. These fundamentals are embodied in its Brand Social Responsibility (BSR) policy, RACINE, which is in line with VIVESCIA’s sustainable development strategy. Developed in 2022 fol- lowing a consultation involving more than 2,000 consumers, RACINE is structured around four key commitments: reducing products’ environmental footprint; building more sustainable and suppor- tive value chains; promoting better eating habits; and enhancing the value of every grain. Its first achievement can already be seen. Varnish has been removed from 15 SKUs packaging, to limit their environmental impact and improve recyclability, while ensuring they still protect the product and are convenient to use. This choice also reduces the weight of each pack by 1 %, representing a saving of 3.5 tons of varnish per year³. Less material, less waste, more circularity. FRANCINE, IS... 60 95 % 42 years of history brand awareness2 millions de produits achetés chaque année3 More than 1. Calculation based on 2024 volumes. 2. Source: “Marque préférée des Français” study 2025 3. Circana, unit sales, total France, 2024. 48