11.30 Am Review of GERMEA, the research chair supported by VIVESCIA, Terrena, and Euralis. Round table: “How can the TRANSITIONS program help address certain CSR challenges faced by manufacturers?” with Noémie Levé, Malteurop CSR manager; Valérie Frapier, VIVESCIA Director of CSR and director of the TRANSITIONS program; Isabelle Sucra, CSR director Heineken France; Adrien Trompier, Food & Beverage Sector Lead, Quantis; Julien Roy, Malteurop Strategy, development and CSR director; Olivier Hautin, Managing director of Malteurop. 12.30 PM Roundtable on the Francine value chain Perspectives on the iconic brand, consumer expectations, and challenges around competitiveness. 2 PM TRANSITIONS Forum Signature of a partnership to replicate the TRANSITIONS program, attended by Christoph Büren (President, VIVESCIA Group), David Saelens (President, Noriap Group), and Bruno Bonnell (Secretary General for Investment, France 2030). 24 FEBRUaRY 2024 AGRIDEMAIN’S BOOTH DECORATED IN VIVESCIA COLORS FOCUS oN An edition under the banner of TRANSITIONS, packed with events, exchanges, and awards. 2025 SIA 54