Closing the friction gap is not merely an operational imperative; it is a strategic necessity for insurers seeking to thrive in an increasingly competitive and dynamic market. By embracing a continuous improvement framework, partnering with Salesforce and PS Advisory, insurers can unlock significant gains in efficiency, profitability, and customer satisfaction. The path forward requires senior management to champion incremental change, prioritize resource allocation, and treat friction elimination as a core business discipline. Conclusion Contact PS Advisory today to explore how bridging the Friction Gap can unlock enduring competitive advantages and substantially improve your organization's operational performance and profitability. Property Casualty insurers, if you would like to have your Friction Gap mapped and analyzed based upon your market and competitor metrics. Email: [email protected] Next Steps Email: [email protected] Website: www.psadvisory.com PS ADVISORY: Closing the Friction Gap 12 LET’S TALK