Top Job Roles For UAE Nationals Across The UAE M A K I N G E M I R AT I S AT I O N A S U C C E S S 2 0 2 5 - G U I D E B O O K 6 6 SOURCE: Insights gathered from a 2025 employer survey with participation from over 450 companies across the UAE, highlighting the most sought-after roles for UAE Nationals. Customer Service and Support Roles Customer service remains a critical function across UAE businesses, with a continued emphasis on hiring UAE Nationals who can provide high-quality service support. The UAE’s position as a business and tourism hub necessitates multilingual and culturally aware customer service representatives who can engage effectively with a diverse clientele. Sales & Marketing Professionals Sales and marketing roles continue to be in demand, particularly within sectors such as retail, real estate, and corporate sales. UAE National candidates with strong negotiation skills and an understanding of market trends are highly sought after to drive business growth and enhance brand positioning. Operations & HR Specialists Operational roles, including logistics, supply chain, and administrative management, are crucial for business continuity and efficiency. Additionally, HR and administrative positions remain key for organisations seeking UAE National professionals to manage talent acquisition, employee engagement, and workplace policies. Technology & Digital Roles The demand for tech professionals is growing as companies across industries invest in digital transformation. Employers are actively seeking UAE Nationals for IT, cybersecurity, and data analysis roles, highlighting the importance of digital skills in today’s job market. Public Relations Officers (PRO) Public Relations Officers (PROs) are in demand to handle government relations, licensing, and corporate compliance. UAE Nationals are preferred for these roles due to their familiarity with local regulations and ability to facilitate smooth communication between businesses and authorities. Finance Professionals Finance roles, including accountants, financial analysts, and auditors, remain critical for businesses aiming to strengthen their financial operations. UAE Nationals with expertise in budgeting, risk management, and financial reporting are highly valued in the private sector. Engineering Specialists Engineering continues to be a key area of employment for UAE Nationals, with demand across civil, electrical, and mechanical engineering fields. As the UAE advances its infrastructure, sustainability initiatives, and industrial sectors, skilled engineers play an essential role in project development and execution. Internal Audit Experts Companies are actively hiring UAE Nationals in internal audit roles to ensure compliance, governance, and financial integrity. These professionals help organisations enhance their risk management strategies and maintain regulatory standards. Internships – Fresh Graduates Organisations continue to prioritise internships and training programmes to onboard fresh UAE National graduates, equipping them with hands-on experience and preparing them for long-term career success. M A K I N G E M I R AT I S AT I O N A S U C C E S S 2 0 2 5 - G U I D E B O O K 6 7
