... N o S U C O F A large-scale event worthy of the challenges we face! 3-6 JUNe 2024 16 ha devoted to presenting agricultural innovation; 100 demonstrations showcasing varieties grown using the latest agronomic techniques; 21 themes discussed; a scientific conference and roundtables on a variety of themes… This was an unprecedented professional and educational event! DAY oNE DAY 2, 3 aNd 4 Visits of VIVESCIA Group’s customers and a scientific conference Around 100 Spanish and German brewers, and artisan bakers representing the food industry, were able to visit the test fields and talk to farmers involved in the TRANSITIONS programme Kick-off with top management, about their methods and expectations. The world’s second-biggest the Cooperative’s agronomic and brewer, Heineken, and a key player in the frozen patisserie industry, technological experts, and numerous Mademoiselle Desserts, officially announced they were going to stakeholders. join the TRANSITIONS programme. I’m very impressed by the number of booths, the level of expertise and the pedagogy employed. It is an excellent start for our global programme, which we want to implement with VIVESCIA and Heineken Europe. GERT JANN VAN WIJK The 900 VIVESCIA employees who made the Global category leader trip shared their enthusiasm and pride. Heineken 48