FOSTERING CONNECTIONS CLUB FRANCINE: A 100% VIVESCIA WHEAT VALUE CHAIN A source of collective pride Attentive to the needs of consumers, Francine is continually changing to remain relevant for more than 10 million French households, and is committed looking after people and natural resources for a more sustainable future. With Club Francine, It is promoting virtuous farming practices that are in line with a minimum standard environmental standard level II (CE2). 200 cooperative farmers have joined Club Francine This new partnership promotes excellence in farming for ever more virtuous farming practices. But that’s not all. By signing up for three years, cooperative members who join the club are paid a premium on their wheat and they have a direct line to consumers. Thibault BARRE, Cooperative farmer based in Saint-Germain-la-Ville, France, 23 June in Dampierre-sur-Moivre. LAUNCH OF FRANCINE’S GRANDS MOULINS DE PARIS NEW SUSTAINABILITY POLICY % % IN JUNE 2023 20 99 This brand social responsibility (BSM) policy was born in 2022 OF GRAIN PROCESSED OF WHEAT and developed with consumers in a unique approach. More than 2,000 Francine customers shared their expectations with GMP under sourcing PROCESSED agreements without storage and VIVESCIA’s teams. The RACINE roadmap is perfectly aligned insecticide. with VIVESCIA’s sustainable development policy, and it focuses on three pillars, with eight commitments, to address four key challenges: ➜ Embodying VIVESCIA’s sustainable development policy. DÉLIFRANCE MALTEUROP ➜ Meeting consumer expectations. ➜ Ramping up our progress and innovation policy. ➜ Reinforcing our credibility and making it a point of difference % % 100 44 RSPO PALM OIL* OF BARLEY** since January 2021 for certified products made in our European sites. CAGE-FREE EGGS since January 2020 for products made in our European sites. * The Roundtable on Sustainable Palm Oil certi昀椀es the use of sustainable palm oil. ** SAI: The Sustainable Agriculture Initiative brings together major international food manufacturers for to promote sustainable, regenerative agriculture. 47