PANORAMA “Our arrival in Mexico marks a new stage in our malt business’s international development. This new malting plant highlights French industrial and agricultural expertise, while addressing local economic needs and the challenge of sustainability.” CHRISTOPH BÜREN President of VIVESCIA Group From left to right: Olivier Hautin, Managing director of Malteurop; His Excellency Jean-Pierre Asvazadou- rian, French Ambassador to Mexico; Christoph Büren, President of VIVESCIA; María Angélica Granados Trespalacios, representative of the governor of the state of Chihuahua for economic development and innovation; Miriam Soto Ornelas, the Mayor of Meoqui; Olivier Miaux, Managing director of VIVESCIA Industries. Malting barley is now grown on nearly This value chain will have a positive Meoqui 35,000 hectares, with two harvests impact on the local economy. “With its in numbers expertise in the production of malt and per year. Alongside its agricultural and brewing partners, in particular Heineken, due to its close ties to the French farming €112 million whose most recent site is adjacent to agricultural world, Malteurop will contribute invested the malt house, Malteurop has built a to the development of the state of Chihuahua short distribution chain that connects and support the Mexican beer industry,” local needs, economic challenges and concluded His Excellency Jean-Pierre 120,000 tonnes sustainability. Asvazadourian, the French Ambassador to Mexico. Malteurop and Mexico: a great annual production capacity, which adventure that is only just starting. could be extended to 150,000 tonnes. 30,000 tonnes of storage capacity (barley and malt) 100% local malting barley 500 partner- farmers 70 local jobs created. 63