The title of the 2024–25 integrated report is “Entrepreneurial Ambition.” What does that mean to you? C. B. Entrepreneurial ambition is about having projects and executing them. It means daring to do. This is the mindset that has guided our work on transforming the Group for several years now. It is essential in a world that is changing extremely fast. G. M. In fact, that is precisely what convinced me to join VIVESCIA. The;entrepreneurial mindset is about changing things — and changing oneself. It is vital to anticipate the shifts underway in agriculture, industry, digital technology, the environment, society… now more than ever! The title is forwaer-looking, and yet the document starts by talking about a book: Mémoire de grains – VIVESCIA, une histoire céréalière, which looks back to the past. Isn’t that paradoxical? C. B. On the contrary. Mémoire de grains tells the story of brave farmers with an entrepreneurial mindset and a collaborative spirit, who have been innovating to create value for nearly a century. As the author Jean- Pierre Williot — whom I would like to thank once again for his work — reminds us, we must shed light on the past in order to build for the future. This book shines a light on our heritage, inspires us, and invites us to continue this collective adventure. G. M. And it also fills us all — VIVESCIA’s employees and cooperative members alike — with a profound sense of responsibility . I admit that it was a wonderful surprise to hear about this book when I joined the Group. It is an invaluable asset as we write the 2030 chapter of VIVESCIA’s story. Revisiting the past allows us understand who we are, take stock of our strengths going forward — the power of the collective, cooperation, our capacity to innovate, and the strengths we have always leveraged to create value. TaLKING TO... 13