VIVESCIA, A YOUNG COOPERATIVE GROUP WITH MORE THAN A CENTURY of HISToRY BEHIND It Published in partnership with Éditions du Cherche Midi. Prefaced by Guillaume Gomez, former Head Chef at the Élysée Palace, Meilleur Ouvrier de France, and Ambassador of French Gastronomy. Although it was created just 13 years ago, VIVESCIA is rooted in a century of history. Exploring the history of VIVESCIA means delving into the heart of regional and French agriculture and its value chains. This collective story is retraced in an original work published in February 2025: Mémoire de Grains – VIVESCIA, une histoire céréalière. The genesis of this book lies in two years of research, drawing on archives and interviews with key witnesses, driven by a strong ambition: to highlight a shared heritage — that of committed people, farmer-entrepreneurs who joined forces to build a sustainable business model, enabling them to earn a living from their profession over the long term, and to shape industries and markets. From roots to horizons: the major milestones of a cooperative history A BOOK AVAILaBLe to the general public since 20 February 2025, in bookstores and online. 1881 1945 1947 Outbreak of violent hunger riots in Paris following the government’s decision to reduce the bread ration to 250 g per person per day 1964 First French International Agricultural Show 1992 CAP: major reform aimed at aligning European market prices with world market prices 2003 New CAP reform, applicable from 2006 2020 COVID-19 pandemic 2024 Agricultural protests across Europe 1890-1938 The origins of agricultural trade unionism, cooperatives, and the wheat- flour-brand value chain 1939-1988 Modernization and major advances in agriculture and agri-food 1989-2011 Reformed CAP, globalization, societal changes: from Champagne to the world 2012 VIVESCIA is born of the merger of Champagne Céréales with Nouricia. Creation of the Ministry of Agriculture Creation of the Departmental Federations of Farmers’ Unions (FDSEA) 1894 Law authorizing the creation of local Crédit Agricole banks among members of agricul- tural trade unions 1924 Creation of the Chambers of agriculture 1946 Creation of the National Institute for Agronomic Research (INRA) 1962 Introduction of the CAP: the first common European policy dedicated to agriculture 1980 Legal recognition of the status of spouse as joint farm manager 1993 Adoption of the “bread decree” by the Balladur government to protect traditional French bread 2018 Egalim Act regulating commercial relations between suppliers and distributors in the agri-food sector (Egalim Acts 2 and 3 in 2021 and 2023) 2022 The French baguette listed by UNESCO 2025 Framework Agricultural Orientation Act for food sovereignty and generational renewal 1925 Creation of the General Association of Wheat Producers (AGPB) Launch of the book in Reims, on 18 February 2025, and in Paris during the International Agricultural Show on 24 February 2025, in the presence of the author and local institutional representatives. 1892 Méline Act establishing a dual customs tariff system 10