Toward stronger dialogue with innovative partners and start-ups At the inaugural Start Innov event held during the Châlons Fair in September 2025, the entire innovation, new technologies, and artificial intelligence start-up ecosystem gathered at the VIVESCIA Village. It was an opportunity to explore the latest innovations in this field through meetings with experts, demonstrations, and discussions during a roundtable entitled “How are start-ups helping to build the agricultural model of tomorrow?” There are all kinds of techniques around genomics, that still seemed like science fiction ten years ago, and whose costs are now falling at a staggering pace — faster even than in IT. This is what is enabling these technologies to adapt to many industries, including agriculture.” THIBAULT LECLeRCQ CEO of BioFerm'Tech The three key stages for a start-up are project structuring, financing, and support — all of which are essential. Relationships with companies and cooperatives expose start-ups to user cultures, help them build solutions with end users, and accelerate their access to the market.” CHARLES DE BOHaN Representative of INNOVACT, start-up incubator in Reims One of the difficulties agritech, companies face is that have a foot in two sectors that are not naturally inclined to understand each other: agriculture, which operates over the long term and reasons in annual or even multi-year cycles, and tech, which works on much shorter cycles of just a few weeks or months.” FÉLIX BONDUELLe Chief Executive Officer of Javelot, Spokesperson for La Ferme Digitale We are addressing a real need. Our mission is to help reduce risks to crops in a context of environmental change. And data plays a key role in this. The endorsement of institutions such as ARVALIS, or major cooperatives like VIVESCIA, has significantly boosted our development.” MaRTIN DUCRoQUeT Managing director of Sencrop¹ 1. Agrometeorology application.. 22