Accenture Case study With over 10,000 employees across the UK and Ireland, Accenture has a large pension commitment. We worked with them to help members better understand the options open to them with the company’s pension scheme, as well as think about what contributions they could make now. The communications covered a range of different channels - direct to home, email, intranet, screens, giveaways, and much more - all focused on encouraging members to ‘make your pension your priority’. We asked members to think about other everyday priorities - whether buying food, going to the gym, watching football or going to see a film. The illustrative style gave it a distinct and consistent identity. The campaign initially ran over a 3-month period, to ensure all members made the right decision by the deadline.