THE SALES CYCLE WAS ONLY THREE MONTHS. Success Story: Deep Process and Technology Skills Prevail Success Story: Deep Process and Technology Skills Prevail Challenge: A life insurer was leaning toward Microsoft due to cost concerns. Solution: PSA’s technical expertise and industry knowledge turned the tide. By asking probing questions and conducting a thorough technical discovery, PSA built client confidence and crafted a value-driven proposal. The client chose Salesforce over the cheaper incumbent option. Outcome: The client purchased a higher-value product tailored to their needs, proving PSA’s ability to shift focus from price sensitivity to value-based decision-making. The sales cycle was only 3 months. Takeaway Involve PSA early in your sales cycle early to gain client confidence, improve your chances of success, close deals faster, and secure higher contract values. Your Trusted Salesforce Consulting Partner in Insurance