Insurers aiming for profitable, long-term relationships with producers should focus on: Helping producers stay market-savvy Enabling producers to provide valuable insights to end clients Provide tools and insight that producers can leverage when working with and presenting solutions to clients. Consistently provide product and market updates to producers in the context of the book of business the producer has with the insurer as well as the producer’s target audience. These efforts will strengthen the insurer-producer relationship. These efforts will strengthen the insurer- producer relationship. Personal Lines All Property Casualty Commercial Lines 0.00% 20.00% 40.00% 60.00% 80.00% Producer Market Share - Property Casualty Source: Insurance Information Institute 05 PS ADVISORY: White Paper