04 Source: Big I - 2024 Agency Universe Study Despite the rise of direct channels, independent producers remain a cornerstone of insurance distribution, particularly for complex and specialized risks. Their expertise in risk assessment, client consultation, and tailored insurance solutions is irreplaceable. Successful insurers still recognize independent producers as strategic partners and invest in their success by providing them with the resources, tools, and support necessary to thrive in a competitive market. The Enduring Value of the Independent Producer Channel Total Number of Independent Agencies by Year Professional producers, whether independent, affiliated, or broker/dealers, offer crucial guidance during insurance purchases. In property-casualty commercial lines, they often serve as risk managers, especially for smaller clients. Similarly, in life insurance, producers significantly impact financial planning. Client expectations however are rising. Clients seek guidance and insights beyond what they can find online. This elevates the bar for producers' expertise. PS ADVISORY: White Paper