BRIEF: ABOUT PS ADVISORY A Four-Stage Continuous Improvement Framework As mentioned before, addressing friction is not a one-time project. Insurers must adopt a new operating philosophy, creating an environment that thrives on continuous improvement. A structured, phased approach is essential for successfully eliminating friction long term. Additionally, adopting a continuous improvement approach will also create a flexible organization that can adapt quickly to market, regulatory or business strategy changes. This framework encompasses four key stages: PS ADVISORY: Closing the Friction Gap 5